Across the world today there are 15 million women alive who have experienced breast cancer. 

Beyond the initial period in which she is diagnosed and treated, physical reminders persist for some which are negotiated in daily living .... What will I wear? Can anyone see?  

Self-monitoring of the bust-line to check that her scar or prosthesis isn’t on view can weave its way into everyday moments. Regardless of surgery type, if a woman has an imperfection that she feels is noticeable, it can revisit in her thoughts many times a day. 

A woman who has had lumpectomy surgery may still have her cleavage but find the line of her nipples is now uneven or that she has a difference in breast bulk that leaves her conscious that her appearance is not balanced. Some may have scarring across their cleavage, or want to disguise that region completely because of a mastectomy. A woman may have had a reconstruction with an imperfect result which she wants to disguise, or avoid certain colours and fabrics simply because her breasts ‘bounce’ differently on movement. Women after a bilateral mastectomy sometimes find that clothes ‘ride up’ and the cut of clothing is not always suited to being flat chested. Finding clothes that ‘work’ can be a struggle at times, particularly if you have the added constraints of lymphoedema or chemotherapy ports implanted under the skin on your chest. 

Clothing is an important part of our self-image and it plays a fundamental role in a woman’s self-esteem and self-confidence. 

Whilst many women have little difficulty finding clothing they like after breast cancer, others find themselves needing to explore new ways of dressing. It might surprise you to know that the majority of women after breast cancer don’t opt to have reconstructive surgery - and that for a percentage of those who do, physical imbalances may still remain that they wish to disguise. In Australia only 15% of women undergo reconstructive surgery, with an incidence no higher than 25% for major countries like the United Kingdom and the United States. Breast reconstruction is a deeply personal choice and one of the compelling reasons behind why this website has been established. At Pink Collective Styling we want to remove the pragmatic constraint of finding suitable clothing from this complex decision for women - leaving the choice just about her

The woman who has had breast cancer can find herself challenged to find more than just  "the right shoes" to complete an outfit, looking to elaborate jewellery, attractive scarving or light layering to help her dress confidently. She might just be SO BRAVE and resort to a brush or two of body-paint! But we'd love to share any styling advice you have that could support this population of women.

(Be in absolute awe of the inspiring images and messages at and help SO BRAVE support beautiful young women who have affected by breast cancer. Buy their amazing calendar as a gift for yourself, your sister or girlfriends to remind each other to be breast aware all year round! ) 

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